This is a quick look at a rough edit of Othello & DJ Vajra's new single, "Active Balanced" featuring Now On & Mayer Hawthorne. The track is off of their forthcoming album, The Required Taste, set for release Spring 2010.
Music lovers the world over have been inundated by cynics who think they’re part of a dying industry. On the contrary, Now On is leading a renaissance of the very fundamentals that defined popular music at its conception: creativity, originality, fearlessness, and of course, entertainment. In fusing and confusing this elemental barometer, Now On emerges with a grimy, post-futuristic freshness unseen or heard to date. Consisting of emcees IX Lives (son of Larry “Squirrel” Demps of the legendary Dramatics) and Jackson Perry, together with Haircut of Athletic Mic League (AML), Now On is set to make their tenure in the music industry the very definition of “def.”
In September 2008, Now On released their transcendent, new album “Tomorrow Already”. The campaign was supported by the A-Side Worldwide management team and provided a glimpse of The New Model™ at work. With the Lab Techs production team at the helm, Now On has created a timeless, melodic, electro-soul sound that is both genre-defying and genre-defining – a sound that is quickly separating them amidst the bubbling Los Angeles music scene. Having shared the stage with Eminem, Slum Village, The Roots, Mos Def, Talib Kweli, Common, The Pharcyde, De La Soul and Little Brother, to name a few – the members of Now On have felt the influence of the industry’s elite, and are prepared to stand among them.
In 2007 Now On released three highly anticipated projects in the U.S., Europe, Japan and Australia, including their latest digital masterpiece “Don’t Call It A Mixtape” hosted by the legendary DJ House Shoes. Now On’s debut full-length “Eye Level” received critical acclaim from a variety of publications, including a 4/5 star review in the February 2007 issue of Scratch Magazine. Later in the year, “The Willows EP” released exclusively on Japanese label Subcontact, hit record stores in the East Asian territory, providing a sneak preview of Now On’s new sound. Since their relocation from Michigan in 2005, Now On has toured extensively throughout the U.S. and Europe, and have pulled themselves up by their melodious moon-bootstraps to become a staple in the LA scene, where the unparalleled energy of their live show finds entertainment industry skeptics pumping their fists in the air, screaming “Live for the Now, On to the future!”
01. Here 02. The Answer 03. All You Ever Knew 04. This Way 05. Unwind 06. The A feat. Buff1 07. The Willows 08. Tomorrow Already 09. Marbles 10. Catapults 11. Touch feat. Aloe Blacc 12. Reprise 13. The Return
